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2007-11-15
Vol. 3, Issue 9
Published every Thursday. You are on our list because you signed up for one of our programs. To change your subscription, see link at end of email.
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Hi, Archive Visitor
Welcome to The Sales Refinery Insights
- Feature Article:
The Path to Influence
- Tammy Recommends:
Stop, Ask, and Listen
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Dear Archive Visitor,
My husband and I attended a fall sports banquet last night for our daughter, Zo‘. she couldn't make up her mind on any single activity, so she just decided to do almost everything she could possibly fit into her schedule by lettering in 2 sports (volleyball and cross-country) and lettering in drumline as well.
Besides being proud parents we were treated to a wonderful talk by the Associate Athletic Director for ASU, Jean Boyd. I learned a new equation from him:
V w/o PA = H
That stands for Vision without Proper Action = Hallucination
In this week's article I'll show how one person's proper action preserved NYC as we now know it - a community rich with people, activities, and influence.
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The Path to Influence
By Tammy Stanley
A couple years ago I watched the PBS series, New York, on dvd. If I recall correctly, it was a 16-hour series about the history of New York City. It's one of the most fascinating and intense shows I've ever seen. One of the stories I wanted to share with you is truly inspiring.
One of the most influential people in NYC in the 20th Century was Robert Moses, the man who controlled most of NYC for half a century. Moses admittedly didn't care for people, but he was passionate about automobiles and making it possible for them to move all about New York.
Of course when the automobile was first introduced, it was a rich man's toy, but between 1915 and 1920 the number of cars in NYC trippled, and Moses sensed the future of cars and desired to create a system for them.
He became the greatest road builder in all of New York and opened the city beyond its borders. His motto was, "Wouldn't you like to go with the flow?"
At first the roads he built helped New Yorkers get outside the city, but as time wore on, he began dividing communities with expressways. Hundreds of business owners struggled and/or went out of business because the expressways made it too difficult for many of their former customers to shop at their location.
Although many of the officials no longer liked what he was doing to the city, none of them would stand up against him. It seemed that nothing could be done because by that time Robert Moses wasn't only the richest man in town, he "owned" most of the city officials and commissioners.
Fortunately, a rather unknown Canadian living in NYC by the name of Jane Jacobs wrote a book to speak against the destruction of the city as a community - The Death and Life of Great American Cities. Jacobs maintained that in order to create a healthy city and community, planners must build with people in mind. In no time her ideas spread like wildfire, and eventually the city officers and commissioners had enough community support to realize they could say, "No More!" to ol' Robert Moses and his plans with nothing but automobiles in mind.
Here's what I love about this story. Firstly, that a woman of a humble background and little monetary influence had everything necessary to put the biggest real estate tycoon in New York out of business. Secondly, that a well-defined message can attract a slew of supporters.
Let this remind you that no matter how big another's business might be, there's always a group of hungry customers that person hasn't figured out how to serve. Figure out how and you'll know you're in business. Let it also remind you how attracted prospects are to emotional messages. When you add emotion to your vocal business card, the likelihood of increasing customers is inevitable.
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If you haven't heard of Kelly Robertson, head right over to his website www.robertsontraininggroup.com
and download his free report The 11 Retail Sales Mistakes that Cost You Money. You get it free when you sign up for his weekly 59 Seconds to Sales Success. You love his weekly message because it really just takes a minute to read and it gets you thinking.
His Free Report is full of sales wisdom and great examples. While you're at his site you can pick up a copy of his latest book, Stop, Ask and Listen - How to Turn Browsers into Buyers. I haven't read it yet, but it's definitely on my list because I found his free report so valuable.
Check out his site today.
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 Tammy Stanley, founded and directs The Sales Refinery, a sales training company that assists sales professionals to generate more business and build long-lasting sales teams through powerful marketing, selling and leadership strategies.
Tammy has been coaching and training since 1994 and has a deep understanding of the challenges and needs of the independent sales consultant. While raising four children, Tammy built a multi-million dollar direct sales organization, reaching her company's Circle of Excellence 7 consecutive years in a row. She earned numerous sales and leadership awards, world travel, and promoted 11 offspring managers.
The Tammy Stanley Sales Refinery Tempe, AZ 85283 Call Today: 480-775-4866 tammy@TammyStanley.com
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Copyright 2006-2007 Tammy S. Stanley. All rights reserved.
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