The E-zine Tammy Stanley's Sales Refinery Insights
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2008-03-13
Vol. 5, Issue 11
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Hi, Archive Visitor

Welcome to The Sales Refinery Insights

- Feature Article:
What Would Happen If You Became Absolutely Consistent?

- Refinery Update:
Happy 1-Year Ezine Anniversary!


- Tammy Recommends:
My Step-By-Step Booking and Prospecting System


Please add "tammy@tammystanley.com" to your whitelist or address book in your e-mail program, so that you have no trouble receiving future issues!

A Note From Tammy

Dear Archive Visitor,

Next week I will be heading out to Baltimore, Maryland for a Direct Selling Association meeting. Maybe I will get to meet one of the V.I.P.s from your company!

Even though I'll be busy all week at that event, I don't want you to worry that The Sales Refinery Insights won't arrive in your email inbox on Thursday. I have arranged for you to receive the very first issue article I wrote for it, because next week I will be celebrating this ezine's one-year anniversary! Thank you so much for being one of my loyal subscribers.

In this week's article I show you just how powerful the commitment to doing something consistently every week can be.




Teleclasses and Workshops

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However, building a successful direct sales business requires intriguing prospects quickly, leaving them hungry to know more, and knowing how to use the telephone effectively.

This jam-packed-information AUDIO covers 3 simple ways to accomplish all of that. Listen right now at your convenience via live streaming or download.


Feature Article

What Would Happen If You Became Absolutely Consistent?
By Tammy Stanley

I am a firm believer in consistency, and the reason why is that I have seen time and time again the amazing effect it has. One example that comes to mind happened my first year in college. During the month of January, the college I attended had a unique agenda. All the students only had to take one class for the month, but that particular class would be the equivalent to an entire semester of that subject. Most of the classes met three hours a day, five days a week.

I decided to take Intensive German, since I'd always loved learning Spanish during my high school years. The Intensive German class met six hours a day, five days a week. I assure you, it was a blast, and because of the way Dr. Pflanz taught, it really was simple to learn. I always had all my homework done within 1-2 hours, which left me plenty of free time every night to relax and have fun with my new college friends. Six hours a day in class, and two hours alone five days each week for one month I studied German. I never missed a day of class, so for twenty days I had a consistent experience of learning and speaking in German.

At the end of that "one month semester," a friend and I visited San Francisco for the first time. Down at the Wharf one night I heard a group of people talking and immediately realized they were speaking in German. After talking to them for a few minutes, they inquired how long I had been learning German. I told them, "Vier Wochen lang," which means "for four weeks." They laughed heartily and corrected me by telling me that I meant to say four years. I was then able to explain to them, all in German keep in mind, how I had learned so much in just four weeks, the unique way in which I was instructed, how many hours each day I studied, etc.

After being consistent to learning German for just four weeks, I was able to meet a group of Germans and carry on in conversation with them without struggling. For me it was a huge reward for such a short-term commitment. My classmates told me that it was just because I was good at learning languages. I'd smile and say, "I guess so." But I'll let you in on a little secret. The real reason I was so good at learning German was because everyday I studied for one to two hours, and because I studied for one to two hours everyday. It was consistency that made me good.

Years later, when I started my direct sales business, I immediately saw the big picture. The day I signed my new consultant application, my goal was to develop a highly successful sales unit as quickly as possible. I knew the number of hours I had each day to accomplish that goal was limited due to my fairly large family and a husband who was already over-committed at work, but instead of letting that worry me, I focused on consistency.

I often warn direct sales consultants to stop looking for that two to three hour block of free time to call all their customers and book their new season. Firstly, it can be difficult to find a two to three hour block of free time, especially if you have another job and/or a family. Secondly, get real with yourself, once you do find two to three hours of free time, are you going to want to make phone calls for two to three hours? That hardly sounds fun and relaxing, which is why you will often find yourself putting it off until a later time.

The solution? Consistency, what else? It is far better to consistently make five calls everyday than it is to set a time once a month to make 100. When you do something everyday in your business, it becomes a habit, and you experience daily growth, which is exciting and it keeps you motivated. When you make the task difficult, like calling a list of 100 customers this weekend, you can easily feel overwhelmed and reluctant, which is hardly a good state of mind in which to begin making prospecting calls.

If you commit to consistency, you can make 100 calls every month by just calling five prospects five days a week. In the end, it is not the number of calls that you make, it is the number of calls you consistently make that affects your business in spectacular ways.

Think spectacular is an exaggeration? Consider this. One year ago, I started writing an article focused on sales and marketing every Wednesday, and delivered it in a free weekly ezine that my prospects would receive every Thursday. It sounds simple, does it not? It is simple, but that does not mean it is easy. It requires absolute consistency. But look what that absolute consistency has done for me.

By consistently producing a weekly ezine 52 weeks in a row, the number of people that subscribe to my ezine has increased by 5065% (Yes, five thousand percent), the amount of traffic my website gets has increased by 7700% (Yes, seven thousand percent), and the amount of time people spend while visiting my website has increased by almost 1000%! I assure you, when I look at those statistics, I have no doubt that consistency has had quite a spectacular effect on my business.

What would happen if you decided to become absolutely consistent to making five phone calls a day, five days a week, and to holding one show every Thursday night (or whatever night of the week best suits your schedule)? I have no doubt that your results after six months would amaze you, and after one year, you just might call me suggesting we start a "Spectacular Club!"



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Author, Sales Trainer, and Professional Speaker Tammy Stanley publishes the propelling 'Sales Refinery Insights' weekly ezine for direct sales professionals. If you're ready to jump-start your direct sales business, make more money, and create more value, get your FREE tips now at
www.tammystanley.com/ezine/ezine_offer_ds.htm

Tammy Recomends
This April 1st, Only a Fool Would Miss My STEP-BY-STEP BOOKING AND PROSPECTING SYSTEM Tele-seminar Series!

Imagine having the secrets to skyrocket your telephone results, the keys to having bookings galore, prospecting techniques powerful enough to generate interest in minutes, and the strategies to maximizing customer sales and retention!

Starting April 1, you can stop imagining that and learn exactly how to do it in my STEP-BY-STEP BOOKING AND PROSPECTING SYSTEM Tele-seminar series. This series includes four tele-seminars delivered every other week for eight weeks.

To learn more about this incredibly content-rich program, click here to read all about it. If you want to arrange this series as a private tele-seminar exclusively for your sales unit or company, just give me a call at 480-775-4866, and I'll tell you how simple that is to arrange.

About Tammy

Tammy Stanley, founded and directs The Sales Refinery, a sales training company that assists sales professionals to generate more business and build long-lasting sales teams through powerful marketing, selling and leadership strategies.

Tammy has been coaching and training since 1994 and has a deep understanding of the challenges and needs of the independent sales consultant. While raising four children, Tammy built a multi-million dollar direct sales organization, reaching her company's Circle of Excellence 7 consecutive years in a row. She earned numerous sales and leadership awards, world travel, and promoted 11 offspring managers.

The Tammy Stanley Sales Refinery
Tempe, AZ 85283
Call Today: 480-775-4866
tammy@TammyStanley.com


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