Dear Archive Visitor, For the fifth time this year, one of my articles has been nominated as one of the top 10 sales articles online. I recently submitted some more articles, so I'm hoping to squeeze in another nomination or two before the end of the year. The group of experts that judge the top 10 sales articles have now invited me to take part in a series of two-day conventions in London, Birmingham, Manchester, and Edinburgh England next June. I know it sounds tough but someone's gotta do it! Back when I first received recognition as the author of one of the top 10 sales articles online, I had been working on doing ten different things each day to move my business forward. Little did I know that the work I did back then would lead to business in England. This week's article focuses on the principle of increasing the number of prospects in your business. You'll learn that the key lies in massive action.

The Principle to Increasing Prospects By Tammy Stanley A number of years ago I read about a chiropractor who built three separate million-dollar practices. Certainly if heÕd built one million-dollar practice alone, most would call that a great success, although there might be a few who would insist that luck was involved. However, with three separate million-dollar practices under his belt, I think we can safely remove the luck factor. Building three successful practices requires a system, and this chiropractor became rather popular with a seminar business, which revealed his system for building a million-dollar chiropractic business. Plenty of chiropractors paid $30,000 to register for his seminar and learn his methods. That might sound expensive, but in actuality it wasnÕt, as long as one assimilated the information and took action. By taking action and following his system, chiropractors could make back that money with just a few new patients. Learning this system was certainly powerful, but without action, learning the system was useless. Nearly every chiropractor that took the seminar had the same burning question Ñ ÒHow do I get 30 new patients?Ó The chiropractor always had the same response, ÒI donÕt know one way to get 30 new patients, but I know 30 ways to get one new patient, and I use every single one of them.Ó This successful chiropractor implemented the principle of MASSIVE ACTION in order to build three million-dollar practices. He didnÕt do just one thing to get new clients, he did dozens of things all at the same time. Now if youÕre thinking, ÒThatÕs nice,Ó or ÒThatÕs interesting,Ó youÕve totally missed the significance of what IÕve just told you. How many ways do you know to get a new customer? Let's see - 1. Call up friends and family and invite them to your home business grand opening. 2. Ask someone to host a home party so that you can meet several new potential customers at the same time. 3. Have a mystery hostess party. 4. Have a catalog party. 5. Go to a networking meeting or two. 6. Put an ad in a paper (if your company allows you to advertise). Hmm. ThatÕs six ways. Keep brainstorming - there's only 25 more to go! You might have heard that one of the best ways to stop a bad habit is to put collateral behind it with a list of 10 reasons why you want to stop the habit. The reason why is that you can probably come up with 5-7 reasons rather quickly, but youÕll have to put your turbo-thinkinÕ cap on to come up with 10 reasons. Interestingly enough, the final reasons that you have to really stretch for are often the reasons that seal your commitment. Now I went ahead and listed 20 more ways to get customers (they're not in any particular order, by the way). I know youÕre not going to be familiar with all my terminology (IÕll be discussing each of these in detail in my new Gold Refinery Circle), but read through them and see if you can come up with 5 other ways that I didnÕt mention. 6. Purple Cow Service & Events 7. Irresistible Vocal Business Card 8. Progressive Business Luncheon 9. Special Survey 10. 1-minute Presentation 11. Offer a Premium 12. Limo Night 13. Information Giveaway 14. Business Card Lead Lunch Bowl 15. Define a Market Niche 16. Letter Campaign 17. Email Campaign 18. Phone Campaign 19. Vacation Lure 20. A Systemized Referral Program 21. Consultant Status 22. Trade Show Extravaganza 23. Headline Tie-ins 24. Joint Venture 25. Website 26. ??? 27. ??? 28. ??? 29. ??? 30. ??? The point of coming up with 30 different ways to get a customer is to move you into activity. If you put only one of the ideas into action and wait to see how that works out before moving on to the next idea, and then try the next idea and wait before moving on to the next one, etc., you'll run out of time or enthusiasm before reaching your goal. When confronted with a need for 10 million dollars in order to complete the incredulous cost overruns of the Crystal Cathedral, Robert Schuller made a list of 10 different ways he could raise that money. Then he went to work on all 10 of them at the same time. When you take massive action, you simultaneously create massive momentum. You'll notice that the busier you are in your business, the more that unexpected business seems to drop into your lap. That seldom occurs when your calendar is wide open. SO, is your calendar looking more open than you'd like right now? There's a way to cure that. One way is to finish that list of ways to generate a new customer. Come up with 5 things I didn't already mention. Then implement everyone of those five ideas. The other way to increase your business is to become a charter member in my Gold Refinery Circle, where we'll work each month on a specific marketing idea and how to implement it, plus much much more. Click here to learn about my elite coaching program, the Gold Refinery Circle. WANT TO SEE MORE ARTICLES LIKE THIS ONE? WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR ON YOUR WEB SITE? You can, as long as you include this complete blurb with it: Author, Sales Trainer, and Professional Speaker Tammy Stanley publishes the propelling 'Sales Refinery Insights' weekly ezine for direct sales professionals. If you're ready to jump-start your direct sales business, make more money, and create more value, get your FREE tips now at www.tammystanley.com/ezine/ezine_offer_ds.htm

My new Gold Refinery Circle! We'll Focus on the Keys to Transform Your Business Into One That Gives You More Money, Time, and Freedom: 1. Enhancing your current way of marketing to start attracting prospects and recruits like crazy. 2. Harnessing success strategies from working with other top notch producers. 3. Developing a balance that allows both your personal and your business life to thrive. 4. The necessary accountability all sales producers need to get to the top and stay there! This elite group will consist only of women who want to put themselves on the fast track to creating the business and life they've only dreamed about until now. Learn more how to reserve YOUR spot in the Gold Refinery Circle here today.

Tammy Stanley, founded and directs The Sales Refinery, a sales training company that assists sales professionals to generate more business and build long-lasting sales teams through powerful marketing, selling and leadership strategies.

Tammy has been coaching and training since 1994 and has a deep understanding of the challenges and needs of the independent sales consultant. While raising four children, Tammy built a multi-million dollar direct sales organization, reaching her company's Circle of Excellence 7 consecutive years in a row. She earned numerous sales and leadership awards, world travel, and promoted 11 offspring managers.

The Tammy Stanley Sales Refinery
Tempe, AZ 85283
Call Today: 480-775-4866
tammy@TammyStanley.com