|
2007-11-29
Vol. 3, Issue 11
Published every Thursday. You are on our list because you signed up for one of our programs. To change your subscription, see link at end of email.
Help some friends in the business. Forward this issue so they can subscribe too!
Sign up
for this e-zine!
|
|
Hi, Archive Visitor
Welcome to The Sales Refinery Insights
- Feature Article:
Teaming Up to Increase Prospects
- Refinery Update:
Tammy becomes a Top Sales Expert!
- Tammy Recommends:
My Gold Refinery Circle
Please add "tammy@tammystanley.com" to your whitelist or address book in your e-mail program, so that you have no trouble receiving future issues!
|
Dear Archive Visitor,
I'm so excited and honored to be one of the experts on the new website, www.TopSalesExperts.com. You definitely want to click on this website and check out the different experts listed and subscribe to the ezines of the experts who resonate with you.
Be sure you download the free e-book on the site as well. We'll be coming out with a new version soon, and I don't want you to miss getting the information in the current e-book on the site. All you women will love the article in it by Kim Duke, who calls herself the Sales Diva. I love her sassy straight talk!
|
Teaming Up to Increase Prospects
By Tammy Stanley
A while back Godiva Chocolates and BMW teamed up to run a special promotion. Now why would a chocolate company team up with a car company? I'll show you why in a few moments.
The reason I know about the promotion is because I'm on the Godiva chocolate list. If you want to be on Godiva's list, all you have to do is visit their store and sign up (you can probably do it online as well).
I enjoy being on Godiva's list because I love to observe their marketing. I should mention that I often receive coupons for free products, so I do more than observe their marketing... I eat it up!!!
One day I received a mailing from BMW telling me that I would receive a free box of Godiva Chocolates, if I came in and test drove a new BMW. I thought this was brilliant marketing. After all, people willing to spend $30 a pound for chocolate are probably the kind of people who enjoy the finer things in life.
Obviously BMW got together with Godiva and said, "If you send out a mailing to your list with this promotion, we'll pay for each box of chocolates that is redeemed through the promotion."
The reason I mention this is to motivate you to think of teaming up with others in the direct selling industry. This is one way to significantly increase the number of prospects you have and to build good will with other direct sellers.
During the holidays I often hear of direct sellers from different companies getting together and hosting a holiday bazaar. Each of the consultants invites all her customers, making it possible for all the consultants to go home with new leads that day.
I'm suggesting that you become even more assertive marketers. For example, if you sell jewelry, team up with someone who sells skincare. You could promote beautiful hands by offering a purse size hand lotion with each order over $50, and the skincare consultant could over a free ring with each order over $50. Then the two of you could exchange leads of the people who ordered over $50. The reason to follow up would be to see if the customer liked the hand lotion or the ring.
If you team up with others, you'll find that the two, or three, or four of you will come up with all kinds of creative ideas. Stay in touch and constantly seek to improve, and definitely consider the obstacles you might encounter and how prepare for them ahead of time!
When my husband and I went to test drive a new BMW through the Godiva promotion we were very excited, until we arrived on the lot. When we walked into the show room, the salesman saw me holding the Godiva card and rashly said, "Oh, I'll just sign that for you, and you can forget about the test drive." Hubby and I just stood there dumbfounded. Finally, one of us said, "We actually wanted to test drive a car."
If that marketing campaign failed miserably, I have a good idea why. Obviously the sales force wasn't educated as to why the prospects holding the Godiva promotion in their hands were EXACTLY the kind of prospects they wanted to come on the BMW lot.
What would have happened if the sales force had prepared themselves for this promotion? What results would they have experienced had they discussed the probable obstacles and concerns of these prospects, and how to sell the value and possibility of driving a new Beemer?!
By working together we can overcome obstacles that would completely stop us on our own. This is one reason why part of my Gold Refinery Circle Coaching has a group tele-class. I know that by bringing together savvy women from different direct sales companies, you will all achieve more than you would working on your own.
WANT TO SEE MORE ARTICLES LIKE THIS ONE?
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR ON YOUR WEB SITE?
You can, as long as you include this complete blurb with it: Author, Sales Trainer, and Professional Speaker Tammy Stanley publishes the propelling 'Sales Refinery Insights' weekly ezine for direct sales professionals. If you're ready to jump-start your direct sales business, make more money, and create more value, get your FREE tips now at www.tammystanley.com/ezine/ezine_offer_ds.htm
|
My new Gold Refinery Circle!
We'll Focus on the Keys to Transform Your Business Into One That Gives You More Money, Time, and Freedom:
1. Enhancing your current way of marketing to start attracting prospects and recruits like crazy.
2. Harnessing success strategies from working with other top notch producers.
3. Developing a balance that allows both your personal and your business life to thrive.
4. The necessary accountability all sales producers need to get to the top and stay there!
This elite group will consist only of women who want to put themselves on the fast track to creating the business and life they've only dreamed about until now.
Learn more how to reserve YOUR spot in the Gold Refinery Circle here today.
|
 Tammy Stanley, founded and directs The Sales Refinery, a sales training company that assists sales professionals to generate more business and build long-lasting sales teams through powerful marketing, selling and leadership strategies.
Tammy has been coaching and training since 1994 and has a deep understanding of the challenges and needs of the independent sales consultant. While raising four children, Tammy built a multi-million dollar direct sales organization, reaching her company's Circle of Excellence 7 consecutive years in a row. She earned numerous sales and leadership awards, world travel, and promoted 11 offspring managers.
The Tammy Stanley Sales Refinery Tempe, AZ 85283 Call Today: 480-775-4866 tammy@TammyStanley.com
READING THIS Ezine? WHY NOT TAKE ADVANTAGE OF THE OPPORTUNITY To
ADVERTISE With US!
Reach more people. Get the scoop and reserve your
spot today at
www.tammystanley.com/ezine/ad_offer.html
Copyright 2006-2007 Tammy S. Stanley. All rights reserved.
|
|
|