WARNING: If You Operate a Direct Sales Business in the Convenience of Your Own Home and Dream of Being Wildly Successful - You Cannot Afford To Ignore This Message on the Impact of Irresistible Vocal Marketing and How the Proper, Systematic Use of Word of Mouth Advertising May Earn You a Fortune... Even if You Are Currently Struggling to Get Your Business Off the Ground!
"How To Dramatically and Effectively
Turn Your Direct Sales Business into a
Relationship-Building, Customer-Satisfaction
Money-Making Referral Machine"
Dear Direct Sales Entrepreneur,
Did you ever stop to think that the very premise of the Direct Sales Industry is the revenue potential within "Vocal Marketing," or as it is more commonly referred to, "word of mouth advertising"? The Direct Sales Industry is a multi-billion dollar industry that thrives on the power of networking, that is, word of mouth advertising.
Personally I built a sales unit that produced over $1,000,000 in sales year after year (and I promoted managers from that unit who also built million dollar organizations), and the company I worked for had a strict policy against any form of advertising other than word of mouth. Yes, it is absolutely possible to build a large sales organization, when you understand the necessary tools for effective word of mouth advertising.
However, if you spend a few months attending various networking meetings, a particular observation is inevitable ? few professionals understand how to talk so prospects listen. Don?t believe me? Think about the last networking meeting you went to, and try to recall one person whose message was so compelling, you immediately thought of someone who needed that service and passed on a lead. The more typical scenario is that you came home with yet another stack of business cards that are still on your desk, waiting to be filed in the trusty ol' Rolodex!
The point of networking isn't to fill up a Rolodex. The point of networking is to build a network of people who understand what it is that you do so well, that they easily think of people they know, who need your service or product.
So please, be honest. I believe if you're truthful with yourself, you'll agree that:
There's a whole lot of money
in your marketplace right now -
that you're NOT getting.
One major reason for that is instead of getting inside the customer's shoes and thinking what the customer would truly find important, individuals focus on facts that mean nothing to their potential customer, such as their name, their title with a company, their company name and how long the company has been in business. "I'm Jessica Smith and I'm a Distributor with XYZ Company, which has been around for 25 years."
True, most people follow that formula, but that doesn't mean you should copy it! The last time you heard someone tell you what she did, you probably couldn't remember her name right after she finished her introduction. Why not? Maybe you're not good at remembering names. But more probably she just didn't stand out enough to be memorable.
The One Thing All Prospects Care About Most
Contrary to what plenty of direct sales entrepreneurs think, prospects are not wondering, "Who are you? What is your product? How easy is it to purchase?" Instead, prospects are actually asking, "Why should I care?" It may sound brass, but prospects don't care about you, your name, or what you do until you give them reason enough to care. But don't think that means you can present tired and worn out phrases as something desirable, such as, "Here at XYZ Company, we focus on exceptional products."
Back in high school, I had an English teacher who would often write "SGWDIM," as a comment on my book reviews. It stood for "sounds good... what does it mean?" When you talk about exceptional products, great customer service, top quality ingredients, etc. your prospect is probably thinking SGWDIM - sounds good... what does it mean. Phrases like "great customer service" and "best quality in town" are phrases that are more clichÈs than they are compelling reasons to do business with you.
Unfortunately, few entrepreneurs know how to position and separate themselves from the competition, and time after time we hear the same old forgettable introductions such as, "If you're looking for a great weight loss product, think of me when you're ready to lose weight." It's no wonder people go home from networking meetings with business cards instead of leads.
There Never Has Been a Better Time Than Now
To Give Your Prospects a Compelling Reason
To do Business with You
It's been found that sales people use their "verbal business card" 22 times more frequently than they use their paper business card. Obviously, your words are the lifeblood of communication and they are a crucial business resource. Considering that the average person sees and hears over 2,000 marketing messages a day in this age of information overload, you must learn how to distinguish yourself from everyone else.
You may or may not be familiar with "marketing" and all that that word entails. But consider this. The industry you are in is often referred to as "Network Marketing." In other words, the form of marketing relied on is networking. Instead of setting aside a huge budget for marketing, you set aside time to network with other people. If this is how you are going to invest your marketing dollars, that is, in time, then you want to learn how to use that time in the most productive way possible.
I'd like to save you hours, days, maybe even years of frustration...
Many trainers and leaders in the Direct Sales Industry try to motivate you by encouraging you to focus on your dreams. They love to quote Walt Disney and say, "If you can dream it, you can do it." The only problem with that statement is that it's only half true.
I've personally met Mike Vance, the original Dean of Disney University. Two years ago, Mike even invited me (little ol' me) to be his guest on his very first radio program. He is the one who coined the phrase "think outside the box;" in fact, he wrote the book! His office was right across the hall from Walt's, and he has story after story about Walt Disney. What I've learned after listening to all Mike's stories about Walt Disney is this: It's true that you can do it, if you can dream it, but only if you let go of the dreaming and get on with the doing!
If you want to effectively turn your direct sales business into a relationship-building, money-making referral machine, you have to know how to talk so prospects listen. You have to have a powerful 10-second introduction that intrigues people without confusion. And you need a great 30-second commercial that clearly articulates who your ideal prospect is and why you are the solution to their problem.
Is it easy to do? Well, it isn't difficult, but it requires something most people don't believe they can afford. Do you know what that is? Well, let me put it this way, what's the one thing that has stopped you from developing a truly magnetic introduction? Most business owners and entrepreneurs never take the time to develop a powerful 10-second introduction and 30-second commercial. Do you know why that is? They don't know how to get started.
How to Get On With the Doing
I not only want to help you get started, I want to guide you completely through the process of developing a message that will grab and hold your prospect's attention. For a number of years I have worked with individuals one-on-one, but I've found that many people starting out in the direct sales business have difficulty affording my one-on-one services. That's why I've developed an audio CD series designed specifically for the direct sales entrepreneur - to help entrepreneurs like yourself improve the ease and speed of gathering a great customer base at a price you can easily afford.
Here are some of the techniques you learn in my CD set, Irresistible Vocal Marketing for the Direct Sales Entrepreneur... How to Talk so Prospects Listen:
Keep in mind that I designed this audio series to take you step by step through the process of developing a powerful 10-second introduction and a 30-second commercial. If you listen to the entire program and do the exercises as instructed, I guarantee that your new way of vocally marketing yourself will dramatically change your business. In fact, if you listen to my entire CD set and fail to see how it will improve your direct sales business, I'm Amelia Earhart's sister, and after you've given me the bad news, I'll fly an airplane across the Bermuda triangle never to be seen or heard of again. Oh, but before I do that, I'll give you a full refund.
In order to flourish, direct sales entrepreneurs need to become champions of their product and their organization. They must greatly improve their ability to verbally express their ideas and the benefits of their product and service with clarity.
By combining the techniques of vocalization with the ingenuities of savvy marketing, I show direct sales entrepreneurs what to say and how to say it. You learn to unite the influence of voice with the power of great marketing, which heightens communication, persuasion, presentation skills and results.
What NOT to Copy
If you've ever seen the movie Gone with the Wind, you might recall that at the beginning of the film, carefully selected images of the Old South are shown while the following words float across the screen:
...it is no more than a dream remembered, a civilization gone with the wind.
Don't let your business be like that - a dream remembered but gone with the wind. You prevent that from happening by developing a powerful introduction that gets bona fied clients in front of you. You can't keep telling yourself that you'll think about this tomorrow. Waiting for a better time to develop a powerful introduction is like waiting to for your gas tank to register "empty" before buying any gasoline. You can't run a business without customers any more than you can run a car on empty.
Every time you talk, you have the opportunity to increase your network of prospects that remember and recommend you. Make your vocal marketing irresistible.
Don?t Miss Out...
Here's how to order: Just click on one of the links below to order either the digital download version, or the hardcopy version.
BUT here's the catch. I won't let you set it on a shelf to collect dust. By ordering it, you're agreeing to me following up with you to hear your powerful 10-second introduction and 30-second commercial.
Click here to order the downloadable digital version.
Click here to order the hardcopy version.
To your success in direct sales,
P.S. Can you even believe how much I wrote just to tell you about my Irresistible Vocal Marketing for the Direct Sales Entrepreneur CD audio set? Imagine how much effort I put into the audio series!
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