The Sales Refinery Insights Archive for the Direct Sales Industry

A Surefire Way to Help Your Hostess Get More Guests

What's stopping you from hosting a home party tomorrow? What if I told you that December 7th (that's tomorrow) is statistically the best day in December to have a home party? What would stop you from calling some of those new acquaintances you recently met and inviting them to come over to your home and take a look at the products you sell?

I bet I know what would stop you from doing that...

What to Do When the Customer Isn't Right

On one of the walls in my kitchen, I have a plaque that says, "I married Mr. Right, Mr. Always Right." Probably the funniest thing about that however, is that...

How to Increase Customer Loyalty

This week I received a holiday card from a direct sales consultant because I'm one of her customers. The day it arrived in the mail it was the first thing that I opened. On the outside of the card it said, You are the greatest gift of all! On the inside of the card, she went into detail about the things for which she is grateful, how excited she gets whenever I place an order, and how much she appreciates my loyalty. It was really much better than how I'm describing it, but a major point is...

Why Customers Quit Buying From You

After 7 years of loyally buying from the same tree farm lot, I vowed this December to never buy from that farm again. The reason I made that decision is actually the same reason many customers that are pleased with a company will take their business and go elsewhere. The reason is ...

How the Tough (And Even Those That Don't Think They're Tough) Can Get Going

One of the things many of us look forward to is the New Year. If only I had a dollar for every time someone has said, "I can't wait to ring out the end of this year and get started fresh again." It's amazing how much hope people invest into a new year. But what never ceases to amaze me is how quickly all that hope can dissipate. I could give an example about...

5 Reasons for YOU to Call Your Customers

It's not uncommon to hear direct sales consultants express frustration after they've left a couple of messages and the potential prospect or hostess doesn't call back. When that happens, it's easy to start thinking that the prospect isn't interested, and often times the consultant gives up. My objective today is to help you understand the reasons why your customers don't call you back so that you won't give up. One of the best ways I can think of to explain this is to give you an example...

Why the REAL Sale Begins After the Customer Says, "Yes"

Just for a moment I want you to think about all the time, energy, and money you invest into getting a new customer. As an example, think of a guest you met at your last home show. In order to meet that guest, you had to first meet the hostess, and you might have even met her at a previous show. You had to ask that hostess to book a show, you had to overcome any of her objections to booking, you had to coach her and sell her on the idea of getting other people to come. You had to pack up your car with your products. If you have a family, you might have needed to cook dinner ahead of time or hire a babysitter. Even if you didn't have to cook or hire a babysitter, your spouse might have ordered dinner out (I know mine would!). Then you had to drive to a place you've never been before (your hostess' home). You had to set up your products. And then, after all that...

The Direct Sales Insights Ezine Table of Contents

For a limited time, we are making available all back issues of the Direct Sales Refinery Insights Weekly magazine. Please feel free to read any article and certainly forward the information. This is orginal content and we would ask that proper credit is given to the author and a link to the website is contained with any useage. Tammy Stanley and the Sales Refinery have exclusive rights to the content on this website. We ask that you respect our efforts to help you in your sales business by helping us in our sales training business.